About Us

Laura Urbinati is a fashion designer originally from Rome, Milanese by adoption, and trained in the United States. Beside her passion for fashion, art and sea, two are the main influences in her life: Laura grew up surrounded by museums and galleries, among the colors of Rome and then Malibu, California. In 1989, Laura opened her first boutique on Sunset Plaza in Los Angeles, between the glamour of Hollywood and the surfing philosophy of life: the space was minimalist and unfussy, and as well as its own line of swimwear, it stocked designer such as Martin Margiela and Helmut Lang who were then just emerging. Sofia Coppola, Angelica Huston, Uma Thurman are among the clients. She then opened two boutiques in the historic center of Milan and Rome, far from the usual shopping haunts. Afef, Ines Sastre, Ines de la Fressange, Francesca Neri, Valeria Golino, Laura Morante are among the clients. Year after year, Laura Urbinati develops and spreads her own individual style both in Italy and abroad, creating sophisticated but simple collection that play around with timeless prints and colors, fine fabrics and carefully considered details.
Laura Urbinati collections always feature care for detail, innovation and attention to quality throughout the entire production process. The influence of the art world is reflected in the color experimentation and her passion for finding innovative solutions.The fit is guaranteed by a cutting technique that allows the pieces to adapt to any figure.

Laura Urbinati collections include clothes, lingerie, swimwear and home decoration. Laura’s creative spirit is also revealed in the originality of her presentation, in which the worlds of art and design, dance and performances merge with fashion, each time generating different and surprising effects thanks to the collaboration of artists and friends, like Nicola Pellegrini and Daniel Minahan, with whom she finds every time different way to communicate her sense of style.

Entirely made in Italy, prints and colors of exclusivity, the collections by Laura Urbinati are distributed worldwide and in her own shops in Rome and Milan.

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